Enormous has announced the appointment of Akshat Trivedi as national creative director - West.

Trivedi will spearhead the creative vision for Enormous in the region by driving impactful campaigns and fostering a culture of creativity across client portfolios.

He moves from The Womb, where he was creative partner. 

Ashish Khazanchi, managing partner and CCO, Enormous Brands, said, “Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behaviour sets him apart. At Enormous, we’re committed to redefine creativity in the industry, and Akshat’s leadership will be instrumental in this journey.”

Trivedi said, “As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from or rather multiplies by the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together.”