Vishal Jacob, chief transformation officer, Wavemaker India, has moved internally within WPP as president - AI and digital solutions, Choreograph India.

Choreograph is WPP's data and technology company. It looks to help clients better understand their audiences and customers. 

Taking to LinkedIn, Jacob said, "In my new role at Choreograph India, I will be leading the AI charter for GroupM India, building and driving the adoption of our AI solutions, which empower our teams to drive smarter outcomes for clients. Alongside this, I will be working very closely with the digital leadership across GroupM to craft integrated digital solutions and compelling narratives that connect data, technology, and creativity. I'm excited to be at the intersection of innovation and impact."

Jacob was working with Wavemaker since 2020. He's been working with GroupM since 2009 across Malaysia and India.