JK Organisation has rolled out a print ad in The Times of India, celebrating 140 years of the firm.

The special jacket advertisement curated historical news articles and stories about the diverse facets of the JK Organisation, sourced from TOI’s archives. The ad showcases the history of the organisation, marking its achievements as they were accomplished in the past years.

B H Singhania, president, JK Organisation, said, “Nation-building along with service to the community has been the guiding principle of our 140-year journey, and with help from TOI, we were able to encapsulate this illustrious journey and renew our commitment to bringing even more positive change in the future.”

Surinder Chawla, president – response, The Times of India, said, “We are pleased to partner with the JK Organisation in celebrating this impressive milestone in their journey of growth. We aimed to bring the brand's rich legacy to life by utilising archival content from The Times of India, a publication that has chronicled the nation's developmental progress for decades to craft a distinctive message that honours the achievements of the past while keeping a sharp focus on the future.”