McCann Worldgroup has announced the appointment of Sumeer Mathur as chief strategy director.

He moves from Dentsu Creative, where he was chief strategy officer. He will join MWG India by the end of April 2025.

Prasoon Joshi, CEO and CCO, McCann Worldgroup, said, "The restructuring aims to deliver more focused and specialised strategic services to clients. He said that the new structure is designed to deploy specialised expertise across market segments, enhance responsiveness to regional dynamics, provide dedicated strategic leadership, and foster collaboration between planning teams."

Mathur said, "I am thrilled to be joining McCann Worldgroup, a powerhouse that has not only built some of the most iconic brands, but continues to set the bar for creative excellence and effectiveness. I am particularly excited to work with a stalwart like Prasoon who is considered a torchbearer of creative excellence in the industry. The opportunity of taking forward the legacy of such a storied agency and working with such a stellar team—one that creates bold ideas with real impact—is truly exciting. As platforms and touchpoints proliferate and attention spans diminish, the need for culture-first creativity that gives brands a competitive advantage is critical."

In a career spanning over two decades, Mathur has worked with Lowe Lintas, JWT, DDB Mudra Group, and Havas, among others.