Publicis Groupe South Asia has announced the appointment of Paritosh Srivastava as chief executive officer, BBH India. This is in addition to his current role as chief executive officer, Saatchi & Saatchi India, Saatchi Propagate India, and a member of the leadership team of Publicis Groupe South Asia. 

Srivastava will work closely with Himanshu Saxena, managing director and chief operating officer, BBH India, and Parikshit Bhattaccharya, chief creative officer.  

The agency has also announced the appointment of Snehasis Bose as the group chief strategy officer. He will continue with his existing mandate as group chief strategy officer, Saatchi & Saatchi India and Saatchi Propagate India.

Anupriya Acharya, CEO - South Asia, Publicis Groupe, said, “These appointments underscore our commitment to strengthening BBH’s leadership and expanding its spectrum of capabilities. Paritosh has demonstrated strong expertise in delivering impactful business solutions through our Power of One model across multiple clients. I’m confident that in this role, supported by Snehasis, Himanshu, and Parikshit, he will further enhance the agency’s culture of innovation and strategic initiatives.”

Srivastava said, “I am excited to lead BBH India into its next chapter, alongside an exceptionally talented team. Our vision is to make BBH India an agency for tomorrow—where modern creativity helps brands navigate the complexities of the evolving marketing landscape. We also aim to build an agency that fully leverages the scale and width of Publicis Groupe’s Power of One.”