Publicis ends 2024 as world's largest advertising group, sees a 6.6% growth in net revenue

The group's majority revenue comes from healthcare, followed by automotive and financial clients.

Manifest Media Staff

Feb 5, 2025, 11:23 am

Growth in APAC was 6.3% in 2024

Publicis Groupe has revealed its earnings for the year 2024. The advertising group grew by 6.3% overall and ended the year as the world's largest advertising group.

The net revenue for the year was 13,965 million euros as compared to 13,099 million euros in 2023. Its APAC revenue was 1,218 euros this year compared to 2023's 1,156 euros.

The growth in Asia came majorly from the Philippines and Malaysia. Australia and New Zealand posted mid-single-digit growth together in the quarter. There is no mention of India's numbers in the financial results.

Growth

Arthur Sadoun, chairperson and CEO, Publicis Groupe, said, “Thanks to a very strong Q4, Publicis became the largest advertising company in the world in 2024. We are ending the year in the number one position across the board, growing three times faster than our holding company peers, and five times faster than the IT consultancies. We delivered industry-high financial ratios while stepping up the pace of our investments in AI and talent. Once again, we topped the charts in new business rankings."

He added, "But even more importantly, we are accelerating on our status as a 'Category of One' thanks to our unmatched first-party data capabilities, our connected media ecosystem, our creative firepower, and our 25,000 engineers, brought together through the 'Power of One'. This makes us confident in significantly outperforming the industry in 2025 for the sixth year in a row.”

Source: MANIFEST MEDIA

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