FCB Interface has elevated Ruchita Purohit as president and head of office for its Mumbai operations. 

In her new role, Purohit will spearhead the agency's overall efforts to drive innovation, foster client partnerships, and lead a new chapter of growth.

She was executive vice president and was promoted to the position from senior vice president in 2023. 

Purohit started her stint with the agency as a management trainee in 2004. She has been with the Group for over two decades and has held several positions thereafter.

Gaurav Dudeja, CEO, FCB Interface, said, "20 years at one agency is an exceptionally long and rare stint in today's times. And it's remarkable how unwavering Ruchita's commitment has been towards her clients and the agency's vision in this journey. At a time when the lines between mainline and digital are blurring, what's even more gratifying about her growth is how she has acquired new-age digital skills and built new capabilities for the agency, turning FCB Interface into a true blue integrated agency. In the last two years, I've worked closely with Ruchita, and she has been at the forefront of putting the agency on a rapid growth path with some big new business wins. I'm confident that in this new role, she will help FCB Interface attain new heights and go to the next level of growth and glory."

Purohit said, "I am truly honoured to take on this new role at a place that has shaped my career and my passion for this industry. I look forward to working closely with our talented teams and our clients as we continue to push boundaries and create impactful work that drives results."