DDB Mudra Group has strengthened its DDB Tribal North leadership with the appointments of Ashna Nandrajog as senior vice president - business and Mohini Varma as executive vice president - planning. 

Nandrajog moves from Contract Advertising where she was serving as the vice president. 

Varma moves from Toaster where she was chief strategy officer. This is her second stint with DDB Mudra Group. She was working with the group in 2015 as director - brand communications. 

Ashutosh Sawhney, president, DDB Tribal, said, "We're scaling new heights, pushing boundaries, and hungrier than ever. The industry thrives on exceptional talent, and in Ashna and Mohini, we've found the perfect blend of fire and maturity to capitalise on the immense opportunities before us, delivering outstanding work for our clients and building formidable teams."

Nandrajog said, "In an era of rapid digital transformation, DDB Mudra Group stands out for its integrated approach. I am thrilled to join a company that champions brand building through impactful creativity and delivers holistic solutions across its diverse businesses. I am eager to contribute to DDB's continued growth and success."

Varma added, "At DDB, we believe in emotionally resonant creativity, rooted in deep human insights, that transform brands, markets, and culture. In a world where attention is a premium, genuine insights are paramount. I'm excited to co-author the next chapter of growth for our dynamic brands."

In the past, Nandrajog has worked with FCB Ulka, Ogilvy & Mather, among others. Meanwhile, Varma has worked with Havas, FCB India and Mindshare, to name a few.