Continuing its focus on healthcare, Manifest organised a panel discussion on how brands can market themselves to healthcare professionals in the pharmaceutical industry.

Moderated by Praful Akali, founder and managing director, Medulla Communications, the panel included Deep Malde, head of marketing, global brands portfolio, Danone India, and Mayur Shah, vaccines franchise lead, Sanofi.

The duo explored psychographic segmentation to understand physicians' decision-making and capture real-time consumer insights. The panel also stressed upon the importance of clear marketing objectives and defining the customer as the focal point in strategic planning.