WhatsApp has rolled out a campaign featuring actor Abhay Deol. Recreating the title song from the film Oye Lucky! Lucky Oye!, in which he plays a conman, this ad film plays a role reversal with Deol educating people against WhatsApp scams.

Conceptualised by BBDO, the film takes on scams like job offers, using fraudulent ways of taking money from users and urges users to block and report such messages. It also focusses on the importance of interacting with blue tick businesses, and implementing two-step verification on the app.

What we think about it: The use of the song and Abhay Deol immediately caught our attention. The education bit about scammers being narrated light-heartedly also worked for us.

The film was published on 28 October.