Lemonn has released a campaign, 'Santa is Retiring', highlighting the importance of retirement.

Conceptualised by Enormous, the campaign comprises a film. The ad showcases Santa doing fun activities like baking, riding a bike, meditating, and playing drums while the children are waiting for him to come and give them their presents. At the end of the film, it is revealed that Santa is retired and enjoying his post-retirement life.

What we think about it: The film stands out from the usual holiday fare, offering a refreshing and unique perspective on Christmas that cuts through the clutter. The theme of the film sets itself apart amidst the sea of traditional holiday films.

Devam Sardana, business head, Lemonn, said, “Christmas is a time for joy and reflection, and through this film, we wanted to use a beloved icon like Santa to deliver an important message. Planning your retirement is not just about securing your future—it’s about enjoying life without worries. At Lemonn, we’re committed to empowering individuals to take charge of their financial journeys, and this film perfectly captures that spirit.”