Ludic has rolled out a campaign 'Comfort Aisa, Ki Ab Kya Bataayein' (So comfortable, what to say now), to showcase its new slider collection.

Conceptualised by Braindad, the campaign consists of an ad film. The film centres on a hilarious exchange between a doctor, a father, and his teenage son. When the doctor announces that the son’s legs must be amputated, the boy stays unfazed - that is until his father eagerly claims his Ludic sliders. In a brilliant twist, the son would rather wear them on his hands than give them up, highlighting just how irresistibly comfortable they are. The ad cements Ludic sliders as the ultimate blend of comfort and style for everyone.

What we think about it: It nails the 'comfort' obsession with a darkly funny twist, making its sliders the real stars. The film's sharp storytelling keeps it playful and relatable to anyone who has experienced a good pair of sliders.

Ishit Jethwa, founder, Ludic, said, “At Ludic, we believe comfort is for everyone—whether you're a college student, a working professional, or someone simply looking for everyday ease. The Slider collection reflects this belief, designed to offer a seamless blend of comfort and style for all age groups. Once again, collaborating with Braindad was a fantastic experience in bringing this vision to life. The film perfectly encapsulates the brand’s essence—fun, functional, and deeply relatable. The humour-driven narrative not only entertains but also reinforces how Ludic embraces wit and playfulness, making comfort the true hero of the story.”

Vishal Dayama and Devarsh Thaker, co-founders, Braindad, added, “Collaborating with Ludic for this ad campaign has been an exciting journey – it’s a brand that not only embraces bold and fresh ideas but actively encourages them. From day one, they trusted us and gave us the creative freedom to push boundaries and create a campaign that truly reflects Ludic’s playful yet relatable personality. This made all the difference, allowing us to bring Ludic’s vision to life in a way that feels authentic and undeniably fun.”