Hyundai opens bookings for revamped Alcazar with Shah Rukh Khan

The film conceptualised by Innocean Worldwide reveals the new look.

Manifest Media Staff

Aug 26, 2024, 11:12 am

Shah Rukh Khan in the Alcazar film

Hyundai Motor India has announced the launch of its revamped Alcazar with a film featuring brand ambassador Shah Rukh Khan. The film for Hyundai's six and seven seater SUV shows the front of the car before Khan unlocks the car with the use of his phone. 

Khan reveals 'the game just got more intense' as the film cuts to showcase the interiors of the car while calling it 'intelligent, versatile and intense' before revealing that bookings are open for the car.

What we think about it: While the film does the job to reveal the car's revamped looks and announces bookings open, other than the play on the phrase 'the game just got more intense', we wonder why the Alcazar is parked in a stadium.

The film released on 23 August across social media.

Source: MANIFEST MEDIA

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