Lemonn, an app that allows users to invest in stocks, MF, F&Os and IPOs, from the house of PeepalCo, has rolled out a six-film campaign to showcase its 'zero fee' feature.

Conceptualised by Enormous, the films are based on iconic Bollywood film scenes which include Dhoom, Sultan, Darr, Dilwale Dulhania Le Jayenge, Mohabbatein and Chak De India. Except, the protagonists from the films are replaced by lemons. 

What we think about it: The films use humour to drive in the message about the app allowing users to transact without fee for a year. The use of iconic Bollywood scenes with lemons playing the lead role are quite clutter breaking for an extremely cluttered space.

The campaign is running during the ongoing ICC Men's T20 World Cup.