Haldiram's has launched a campaign, 'Rakhi ka Bandhan Manao, Bhar ke pyar jatao,' (Celebrate the bond of Rakhi, express your love to the fullest), on the occasion of Raksha Bandhan.

Comprising a film, the campaign showcases how the thread of Rakhi is a promise of love, care and protection between siblings since childhood.

What we think about it: Aims to celebrate the bond of siblings, the ad film showcases how the relationship of a brother and sister transcends time.

Kailash Agarwal, president- retail, Haldiram’s, said, "Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign 'Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,' we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters."