Zepto has rolled out a campaign, 'Mujhe Kya Milega?' (What will I get?), on the occasion of the brand's third birthday.

Conceptualised in-house, the campaign comprises of a film. Centred around the idea, 'Mujhe Kya Milega?,' the film showcases everyday incidents wherein people expect others to do something for them, without giving anything in return. The film culminates when a Zepto delivery guy asks a customer to wish him as the brand's turning three, to which the customer asks what will he get in return. The delivery guy then goes on to highlight that along with discounts, Zepto will also be giving out return gifts, as a part of its birthday celebration.

What we think about it: The film smartly weaves its promotional offers into the narrative, ahead of the brand's celebration of turning three. The background score and the relatable occurrences from day-to-day lives makes the ad more enjoyable.

The film was released on 9 July.