Lenskart has rolled out a film featuring TV personality, Raghu Ram to highlight its 'next-day delivery' service.

Ram, who is best known for his angry image on MTV's Roadies as a judge, opens the door to a smiling delivery boy. The delivery boy's smile disappears the moment he sees Ram. He completely freezes as he mentally moves to a Roadies set on which he is confronted by Ram about Lenskart's 'next-day delivery' offering. He returns to reality and is greeted by Ram, completely opposite from his angry image, thanking him for the delivery, asking him if he's fine and offering him a glass of water. 

What we think about it: Often the celebrity-idea association is questioned. However, this one is bang on. Also, with e-commerce moving towards speed across all categories, the film effectively spreads the 'one-day delivery' promise.

The film was published on YouTube on 27 November.