Swiggy has rolled out a campaign for its quick commerce service, Swiggy Instamart.

Highlighting the launch of 24X7 free delivery service in Delhi, ahead of the festive season, the campaign comprises two bite-sized films.

Centred around 'Kyunki Dilli Ka Dil Aadhi Raat Ko Bhi Kar Sakta Hai,' the films showcase how with the app one can fulfil their cravings at any hour of the night.

What we think about it: Sharp and focused, the ad film is impactful and fun. It clearly shows the convenience and flexibility that the brand offers to its customers. The icing on the cake is the usage of the track from the movie 'Oye Lucky Lucky Oye.'