Sports Marketing

Sports Marketing

60% of respondents are confident in Battlegrounds Mobile India’s (BGMI) continued dominance. Among potential challengers, 70% identified Free Fire as the strongest contender, followed by Valorant (20%).

28 Jan 2025 10:39 AM

Growth in e-sports revenue pegged between 10-25% this year: Report

The report by AFK Gaming also cited reduced brand spending on the medium as a challenge.

Steve McManaman

28 Jan 2025 10:37 AM

Negativity on social media is not good for anybody: Steve McManaman

The former LFC player was in Mumbai as part of a Standard Chartered event. He spoke with us regarding social media trolling and more...

This collaboration underscores FanCode’s commitment to expanding its diverse sports offerings and catering to India’s rapidly growing community of pickleball enthusiasts.

20 Jan 2025 1:45 PM

Fancode bags the exclusive streaming rights for the World Pickleball League's inauguration

Aims to offer live coverage and on-demand highlights of every match on its app and website.

16 Jan 2025 10:56 AM

Pickleball is a fun, inclusive sport, and that's why we brought Karan Johar on board: Hemal Jain

Global Sports' founder-partner on why the Indian Open League is a winning choice for brands and choosing Bollywood stars as ambassadors.

India's sport ecosystem is poised to reach USD 130 billion by 2030

16 Jan 2025 8:58 AM

Manifest rolls out sports marketing awards and summit

Called Manifest Play, the first edition is scheduled to be held in the first half of April 2025.

13 Jan 2025 11:27 AM

Puma appoints PV Sindhu as brand ambassador

A teaser campaign which saw Puma rebranded as PVMA was rolled out ahead of the announcement.

07 Jan 2025 5:12 PM

Tag Heuer to be F1's official timekeeper for the 2025 season

Replaces Rolex, who held the association from 2013.

An IPL match from the first season of the tournament. Picture courtesy: Wikipedia

02 Jan 2025 2:00 PM

IPL, Indian general election make it to top 10 most-viewed articles globally on Wikipedia

The IPL was the most-viewed sports article ahead of the Paris Olympics and UEFA Euro 2024.

28 Dec 2024 1:17 PM

Puma page on X responds to Sanjay Manjrekar tweet about brand ambassador Nitish Kumar Reddy

The tweet was in response to former Indian cricketer asking for Reddy to be dropped from the team.

24 Dec 2024 10:05 AM

Mihir Mukadam joins DreamSetGo

His last full-time stint was with Wellness Forever, where he was head-marketing.

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Nisha Chaudhary

17 Apr 2025 2:23 PM

Pizza Hut India elevates Nisha Chaudhary

Apple's ‘Mac does that' campaign

17 Apr 2025 1:10 PM

Apple demonstrates why Mac users stay unfazed

Sonam Kapoor for Runwal Realty

17 Apr 2025 12:57 PM

Runwal Realty signs Sonam Kapoor as brand ambassador

The program runs between 27 September and 1 October 2025.

17 Apr 2025 9:12 AM

Creative LIAisons 2025 x Manifest contest winners revealed

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Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi

Raj Kamble (left) and Ranveer Allahbadia

10 Apr 2025 12:05 PM

Mistake vs malice: The Ranveer Allahbadia controversy and cancel culture

Havas Play was the title partner for the first edition of Manifest Play.

10 Apr 2025 9:39 AM

Manifest Play: Winners announced

While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?