Sports

Yosuke Murai will lead the India practice as head of dentsu Sports & Entertainment.

13 Oct 2025 11:43 AM

Dentsu Sports & Entertainment launches in India

Aims to be a dedicated market in the space, following dentsu's announcement of its global Sports & Entertainment expansion at Cannes 2025.
AWS aims to deliver more personalised, in-language content to fans worldwide.

03 Oct 2025 11:07 AM

NBA and AWS team up to redefine basketball with AI-powered fan experiences

The multi-year partnership makes AWS the league's official Cloud and Cloud AI partner.
Heineken 0.0 will roll out exclusive digital content with Siddhant Chaturvedi, Rohan Joshi and Rizwan Bachav, giving fans a front-row seat to the Singapore Grand Prix 2025.

01 Oct 2025 11:05 AM

Heineken 0.0 teams up with FanCode for Formula 1

Aims to bring immersive experiences to Indian audiences, such as Singapore Grand Prix screening, fan park, and watch parties.
To highlight this association, the whiskey brand has rolled out a campaign which comprises an ad film.

17 Sep 2025 11:44 PM

Jim Beam joins forces with Cadillac Formula 1 Team in global multi-year deal

The partnership reflects a shared ambition to broaden Formula 1's reach and welcome new audiences to the sport.
Apollo Tyres is India's new cricket team jersey sponsor

16 Sep 2025 4:30 PM

Apollo Tyres signs on as team India's new jersey sponsor

Will reportedly shell out INR 4.5 crores per game, higher than Dream11's INR 4 crore, under a three-year deal estimated at INR 579 crore.
Sania Mirza

12 Sep 2025 10:49 AM

Sania Mirza joins Boldfit as brand ambassador and investor

She will be promoting Boldfit's tennis and pickleball range.
Pankaj Nagpure, Vijay Pusdekar, Leander Paes, Shri Guruji, Amit Gandhi and Sachin Naxane during the launch event of GS Delhi Aces in TPL by Guru Samruddhi House of Investments in Dubai.

11 Sep 2025 11:48 AM

Guru Samruddhi acquires GS Delhi Aces in Tennis Premier League

Leander Paes joins as brand ambassador as the franchise makes its international debut in Dubai.
For its India foray, the global sportswear brand has partnered with BombayDC to design its digital store, blending heritage with innovation for Indian fans.

04 Sep 2025 12:05 AM

Lotto makes its digital debut in India

The brand has signed cricketer Yuvraj Singh as its face, aiming to inspire athletes and fans across the country.
Mohammed Siraj

03 Sep 2025 11:45 PM

Skechers signs Mohammed Siraj

He joins the Skechers roster alongside Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia.
From left: Sanjog Gupta (ICC), Mithali Raj (former Indian cricketer) and Shekar Khosla

29 Aug 2025 12:58 PM

Google partners with ICC for women's cricket

The announcement comes ahead of the ODI World Cup which will be held in India in September and October 2025.

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