Sports marketing, 24 Jul 2026

The insurer will partner the Indian contingent for the Commonwealth Para Games and Asian Para Games 2026.

24 Jul 2026 3:03 PM

SBI Life becomes principal partner of Indian contingent for 2026 para-sports season

Will focus on highlighting the journeys and preparation of Indian para-athletes as they compete at international sporting events.
Pond's latest film for its Super Light Gel product

24 Jul 2026 2:41 PM

Pond's lets the boys in on its skincare secret, giving them a ‘Googly Woogly Woosh' glow-up

Conceptualised by Ogilvy, the campaign comprises an ad film.
Todd Greenberg (left) and Rajiv Poddar

24 Jul 2026 11:33 AM

BKT extends Big Bash League partnership for three years

The renewed agreement will see BKT as naming rights partner of the Golden Cap awards through the 2028-29 Big Bash season.
Samsung's Galaxy Watch9 film

24 Jul 2026 11:24 AM

Samsung turns your wrist into a health companion

The film introduces the Galaxy Watch9.
Adyasha Roy Tomar

24 Jul 2026 11:08 AM

Adyasha's blog: When I'm not writing for brands, I'm writing for myself on the internet

The author contends that in an age of curated authenticity, the only thing that still connects is 'messy humanity.'
Dalbir Singh continues his weekly diary for Manifest.

24 Jul 2026 11:06 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films takes a wry look at endless changes, late payments and missing POs which have become the norm in film production.
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