23 Jul 2026 9:24 AM
‘Trust isn't built at purchase; it's built across the consumer lifecycle'
Mahesh Koppad, CMO, India, BKT, speaks about the company's consumer ambitions, brand strategy, innovation roadmap and growth plans.
The renewed agreement will see BKT as naming rights partner of the Golden Cap awards through the 2028-29 Big Bash season.
Jul 24, 2026, 11:33 am
Balkrishna Industries (BKT) has extended its partnership with Cricket Australia and the Big Bash League (BBL) for another three years.
Under the renewed agreement, BKT will continue as the naming rights partner of the Golden Cap awards through the 2028-29 Big Bash season.
The extension will take BKT's association with the league beyond a decade, having joined as an official league partner in 2018.
The Golden Cap recognises the leading performers during the Big Bash season, with BKT retaining the naming rights as part of the extended agreement.
The renewal continues BKT's commercial association with Australian cricket and the Big Bash League for the next three seasons.
Rajiv Poddar, joint managing director, BKT, said, “The extension of the partnership with the BBL has continued to evolve since 2018, bringing us to achieve significant milestones together. Australia remains a strategic market for BKT, and cricket is one of the country's most popular and passionately followed sports, bringing together millions of fans every year. That’s why we are pleased to continue supporting one of the world's most exciting cricket competitions through the 2028/29 season. We look forward to building on the success we have achieved together and creating lasting value for our stakeholders, partners and fans around the world."
Alistair Dobson, Cricket Australia’s General Manager, Big Bash Leagues, added, “We’re thrilled to extend our partnership with BKT, who has been such a fantastic supporter of the Big Bash for nearly a decade. The BKT Golden Bat and BKT Golden Arm caps have long been popular with players and fans and a great way to celebrate the world-class batting and bowling across both the BBL and WBBL. BKT Big Bash Tipping also adds to the fan experience, giving fans another avenue to engage with the leagues and challenge their friends, families and workplaces. We’re looking forward to continuing to build on our strong relationship with BKT as this partnership extends beyond a decade in the coming years.”
Source: MANIFEST MEDIA