Sports marketing, 24 Jul 2025

Deepali Naair

24 Jul 2025 3:55 PM

Deepali Naair joins Biocon Biologics

She moves from CKA Birla Group, where she was the group chief marketing officer.
With rain forecast for majority of the fourth Test match, one could get several glimpses of the branding

24 Jul 2025 3:26 PM

Asian Paints turns rain covers into billboards at the India-England Test

Brands the pitch cover to capitalise on rain breaks during the ongoing Manchester Test.
Hero MotoCorp's ‘Streets Have a New G.O.A.T.' campaign.

24 Jul 2025 3:05 PM

Hero Xtreme 250R takes the crown as the G.O.A.T of the streets

Conceptualised by Saatchi & Saatchi India, the campaign consists of an ad film.
Darpan Sanghvi

24 Jul 2025 2:24 PM

Good Glamm Group breaks apart, founder pledges personal earnings to settle employee dues

As the house-of-brands model collapses, the founder and CEO, Darpan Sanghvi takes ownership of failure and vows financial restitution.
SW Network bagged the creative mandate for Anytime Fitness India

24 Jul 2025 2:06 PM

SW Network wins creative mandate for Anytime Fitness India

The agency's remit includes driving creative strategy and digital presence for the global fitness brand's India operations.
Red Label's ‘Immunity Ki Chuski' campaign.

24 Jul 2025 11:09 AM

Red Label brews a remix of ‘Ye Re Ye Re Pausa' as a monsoon ode to wellness

Conceptualised by Mindshare, the campaign consists of an ad film.
Hyundai's campaign for the Creta turning 10

24 Jul 2025 9:15 AM

Hyundai lists Creta's achievements over its decade-long presence

Rolls out a campaign which highlights its milestones.
Jeff Goodby

24 Jul 2025 8:55 AM

‘Some clients still care about awards, but the number is dwindling'

Goodby, Silverstein & Partners' Jeff Goodby shares how the agency operates, its evolution, the role of Omnicom, awards, and more...

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When a garment label becomes a behavioural health intervention
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Godrej Industries' new identity resembles that of an independent Australian agency

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