Bien-être Consulting has secured mandates for four sports properties across cricket, tennis, volleyball and korfball, expanding its presence in India's sports sector.

The mandates cover the Korfball Premier League (KPL), owned by Sportybharat; Game Changers South Africa Champions (GCSAC), the reigning champions in the World Championship of Legends; Game Changers Falcons (GCF), a franchise in the upcoming World Tennis League; and Ayodhya Superkings (ASK), a franchise team in the Uttar Pradesh Pro Volleyball League (UPPVL).

The events are scheduled to take place during the second half of 2026.

The inaugural season of the Korfball Premier League is slated for September 2026. It will feature Indian players, including Yamini Dehloo, Alisha, Yuri Sethi, Sarang Sharma, Sourbh Dalal and Rajat Kumar Saini.

The portfolio also includes Game Changers South Africa Champions, the defending champions of the World Championship of Legends 2025, who are set to return in October 2026. The squad includes cricketers AB de Villiers, JP Duminy, Imran Tahir, Wayne Parnell and Richard Levi.

Game Changers Falcons will compete in the World Tennis League in December 2026. The team features former world No. 1 and Grand Slam champion Daniil Medvedev, Nick Kyrgios, Rohan Bopanna, Sumit Nagal and Elina Svitolina.

The fourth mandate covers Ayodhya Superkings in the Uttar Pradesh Pro Volleyball League, with players including Amit Gulia, Muthusamy Appavu, Jasjodh Singh, Tanish Choudhary and Shekhar Pundir.

As part of the agreements, Bien-être Consulting will act as strategic branding and sponsorship partner for the properties, handling sponsorship development, brand outreach, partnerships and growth initiatives.

According to the company, the vision for these sports properties extends beyond competition.

Sheetal Kharka, founder, Bien-être Consulting, said, “One of the biggest challenges brands face today is gaining meaningful access to marquee athletes. While many companies aspire to associate with global sporting icons, budget constraints often limit those opportunities. These properties create a unique middle ground, allowing brands to engage with internationally recognised athletes, passionate fan communities, and high-quality sporting platforms more strategically and cost-effectively. At Bien-être Consulting, we see tremendous potential in helping brands build authentic partnerships that deliver both visibility and measurable business outcomes."