Sports marketing, 24 Jun 2026

Priyanka Chopra Jonas

24 Jun 2026 8:13 PM

Cannes Lions 2026: 'I've always wanted to be authentic to myself in everything I do.'

Priyanka Chopra Jonas took to the stage to talk on originality, reinvention and why emotional connection travels farther than cultural borders.

Shriya Sista

24 Jun 2026 6:00 PM

Cannes Lions 2026: The French dispatch - day two

The author writes about her second day at the festival during which she met people she had only known through case studies and credits.

Ten campaigns were recognised across four categories: Hindi-speaking markets, non-Hindi-speaking markets, Digital, and Bharat Connect.

24 Jun 2026 4:31 PM

Cadbury Dairy Milk, KitKat and Tata Salt top Kantar's most effective ads list for 2025

Analysis of more than 1,500 Indian ads finds campaigns rooted in culture, human truths and storytelling deliver the strongest impact.

From left: Kameryn Stanhouse, Maria Sharapova, and Usama Al-Qassab

24 Jun 2026 3:50 PM

Cannes Lions 2026: 'Want tech to be brilliant and enhance experiences, but it has to be invisible'

Usama Al-Qassab, marketing and commercial director, AELTC, and Maria Sharapova were in conversation with IBM's Kameryn Stanhouse.

Dept's 'Secret Garden'

24 Jun 2026 3:27 PM

Cannes Lions 2026: Live action from day three

Day three of the festival sees a separate 'Lions Sports' event happening at the Carlton, and a talk featuring Priyanka Chopra.

Avishek Ghosh

24 Jun 2026 3:24 PM

Cannes Lions 2026: Lions, light, and a little madness

The author chronicles his first Cannes Lions experience through the eyes of a filmmaker discovering it's magic, lessons and possibilities.

The events are scheduled to take place during the second half of 2026.

24 Jun 2026 2:15 PM

Bien-être Consulting wins mandates across cricket, tennis, volleyball and korfball properties

Mandates span KPL, GCSAC, Game Changers Falcons and Ayodhya Superkings, featuring AB de Villiers, Daniil Medvedev and Nick Kyrgios.

The shortlist count is down by 68% for India.

24 Jun 2026 12:42 PM

Cannes Lions 2026: Mantra Social Service and Shikshalokam earns a shortlist

India's shortlist tally for this year's festival is 24.

Samuel Monnie (left) and Tomás Linquist

24 Jun 2026 12:24 PM

Cannes Lions 2026: Unexpected encounters - a student's first time at the festival

A student from Chicago shares his experience from his first visit to the Lions.

Day two of Dalbir's diary at Cannes

24 Jun 2026 12:12 PM

Producer's Diary by Dalbir Singh: Cannes Lions day two

A creative head at a network knows how to manage expectations at an agency.

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