ITW Catalyst, a sports consulting firm part of ITW, set up in 2019, announced a brand refresh by rechristening itself as ITW Catalyst 2.0.

Leading ITW Catalyst 2.0 as chief commercial officer is Chintan Jhaveri. Jhaveri joined the company in 2023 from Rise Worldwide. 

Bhairav Shanth, co-founder, ITW, said, “ITW has been at the forefront of some iconic partnerships, be it in sports or entertainment and many of them have been driven by the team at Catalyst. With Catalyst 2.0 we are looking at continuing to grow creating even more impactful associations focusing on the digital landscape and new media options which are changing how fans consume sports and entertainment.”

Jhaveri said, “Be it sports or a live event partnership, today’s brands are chasing purpose led narrative with their consumers to drive brand love and create measurable impact. Catalyst 2.0 will empower brands to break new ground in consumer engagement with new age, innovative and cutting-edge partnerships that will enable deeper engagement with audiences for the brands.”

ITW Catalyst’s team includes Mayur Telangi, AVP – brand solutions and Karan Singh, AVP – integrated solutions.