Sports marketing, 16 Mar 2026

Wakefit's 'Dhamki Squad' campaign for World Sleep Day.

16 Mar 2026 4:14 PM

Wakefit turns ‘maa ki dhamki' into a sleep solution

Conceptualised by The New Thing, the campaign consists of an ad film.
The event will be held on 10 April in Mumbai

16 Mar 2026 3:54 PM

Manifest Play: First set of jurors announced

The final deadline to enter the awards is 17 March.
Birla Opus Paints' Eid 2026 campaign

16 Mar 2026 11:29 AM

Birla Opus Paints captures the spirit of Eid in shared moments

Conceptualised by Leo India, the campaign highlights the emotional significance of preparing a home before festivals.
Ledure Lightings #LedureIt campaign.

16 Mar 2026 11:29 AM

Ranbir Kapoor fixes a dull vibe through Ledure Lightings

The campaign consists of an ad film.
Kumar Awanish

16 Mar 2026 11:03 AM

Cheil SWA elevates Kumar Awanish

He was previously the chief growth officer at the agency.
Nidhi Rastogi

16 Mar 2026 10:58 AM

In India, sports has a strong cultural connection and athletes are widely respected: Nidhi Rastogi

Uniqlo's marketing director discusses the brand's recent collaboration with Jasprit Bumrah, role of celebrity ambassadors and more...
Audi India appoints Wondrlab as brand communication partner

16 Mar 2026 10:39 AM

Audi India names Wondrlab as brand communication partner

The account was won post a multi-agency pitch.
Liz Taylor

16 Mar 2026 10:30 AM

'Important to be hard on the work, not the people'

Liz Taylor, global chief creative officer, Ogilvy, shares challenges faced by working mothers in the industry, and how it can change.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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