The All India Pickleball Association (AIPA) has announced the appointment of actor, tv presenter and fashion designer, Mandira Bedi as brand ambassador.

Bedi embodies the passion and energy that AIPA aims to bring to pickleball in India.

Her association with AIPA is poised to inspire increased female participation in the sport, already on a strong growth trajectory with women making up 40% of the total players globally and continuing to grow at a faster rate than men.

Bedi actively participated in 19 plus mixed doubles intermediate category in the ongoing World Pickleball Championship (WPC) Series, powered by the World Pickleball League (WPBL), at the Cricket Club of India (CCI), Mumbai, from 12-17 November 2024. 

Bedi will be responsible for increasing the sport’s visibility and encouraging women to embrace pickleball for fitness, fun, and camaraderie. With her passion and commitment, AIPA is confident that pickleball will continue to thrive and expand as a sport that welcomes players of all ages and backgrounds.

Arvind Prabhoo, president, AIPA, said, "We are proud to announce Mandira Bedi as the face of pickleball in India, Mandira dons many hats – from actress and cricket anchor to author and fitness icon – and now adds another with her role in AIPA. Her boundless energy and unwavering dedication resonate with both our association and the spirit of pickleball. She is truly the perfect choice to inspire and lead the growth of this sport across India, especially among women and new players."

Sunil Valavalkar, founder, AIPA, added, “AIPA is delighted to announce Mandira Bedi as its brand ambassador. Her reputation as a sports enthusiast, fitness advocate, and influential personality aligns perfectly with our mission to promote Pickleball across India. We look forward to working together to grow the sport. Mandira Bedi's involvement will significantly enhance AIPA's efforts to promote Pickleball, encourage participation, and develop the sport nationwide."