Formula 1 and Nestlé have entered a multi-year partnership, which makes KitKat the official chocolate bar of the sport.

The collaboration will officially launch during the 2025 season, marking 90 years of KitKat and 75 of F1. The partnership will continue to the 2026 season.

Through this partnership, F1 fans can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding and light-hearted content, shared KitKat through a statement.

Emily Prazer, chief commercial officer, Formula 1, said, "We’re delighted to have such a universally recognised and fun brand as KitKat joining us as a partner. They’re universally loved and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport."

Bernard Meunier, head - strategic business units and marketing and sales, Nestlé, said, “Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences. With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.”