Sports marketing, 05 May 2026

Cadbury Bournvita's '#OGInfluencer' campaign.

05 May 2026 10:18 PM

Cadbury Bournvita puts mothers ahead of social media stars

Conceptualised by Ogilvy, the campaign consists of an ad film.
Ashutosh Dixit

05 May 2026 5:45 PM

Ashutosh Dixit joins Porsche India

He moves from Audi AG, where he was director - region (China, and Hong Kong).
popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn

The account was won following a multi-agency pitch.
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh

Joined the agency in 2023 from JWT.
AJIO Mother's Day campaign

05 May 2026 11:51 AM

Ajio and Shefali Shah call out lazy gifting on Mother's Day

The campaign urges shoppers to ‘Gift Better' and move beyond predictable, uninspired presents for their moms.
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

The author argues quick fashion commerce is closing the gap between desire and delivery, reshaping how brands sell and consumers shop.
Kevin Pietersen

05 May 2026 11:22 AM

Kevin Pietersen launches The Switch

The show is being released in partnership with Google Gemini.
Manifest's May 2026 issue

05 May 2026 11:21 AM

May issue of Manifest is out now

The lead story of the magazine investigates how agencies are approaching awards and events amidst the layoffs in the industry.
Indicus Paints Neote's new brand identity

05 May 2026 11:19 AM

PlusOne Design creates identity for Indicus Paints' Neote

The new luxury interior emulsion brand draws from Tamil heritage while embracing modern design aesthetics.
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