The All India Football Federation (AIFF) signed a commercial rights agreement for its premier competitions with Shrachi Sports Endeavour for producing and broadcasting 338 matches in the 2024-25 season.

It also announced that Sony Sports Network would be showing 110 of the 132 matches of the ongoing I-League season, while Shrachi - through its SSEN app it will take up the responsibility of streaming the other leagues.

These leagues and competitions include I-League, I-League 2, Indian Women’s League, Senior National Football Championship for Santosh Trophy and Senior Women’s National Football Championship for Rajmata Jijabai Trophy.

According to Anilkumar, secretary general, AIFF, this partnership will help Indian football to get the necessary exposure.

Rahul Todi, managing director, Shrachi Sports, said, “It is indeed a historic day for Shrachi Sports to be partnering with AIFF. This will provide a platform for men and women players to showcase their talents to national and international audiences with high-quality HD content. With this partnership, Shrachi is committed to being part of India’s growing sports ecosystem."