Sports marketing, 01 Jun 2026

The 2026 tournament kicks off on 12 June (IST)

01 Jun 2026 4:37 PM

Zee bags FIFA World Cup broadcasting rights until 2034

The partnership will see Zee bring 39 global football events to India through Unite8 and Zee5.
L'Oréal India names Publicis Media as integrated media agency on record

01 Jun 2026 11:07 AM

L'Oréal India appoints Publicis Media as integrated media agency on record

Effective September 2026, the mandate marks a structural shift as the account moves from GroupM, which had held it since 2010.
Hyundai Motor Company's 'Next Starts Now' campaign.

01 Jun 2026 11:00 AM

Hyundai Motor Company gives football's next wonderkid a robotic twist

The campaign uses football as a universal language to explore the future of human-centred robotics through expression, emotion and sport.
Puma and Nike's posts

01 Jun 2026 9:33 AM

Nike, Puma celebrate PSG and RCB's wins 

The jersey sponsors of the UEFA Champions League winners and IPL winners released campaigns shortly after the tournaments concluded.
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Aditya Ruia

25 Aug 2026 12:15 PM

'We didn't start this to pick a fight - started it because felt someone needed to ask the question'
Google Pixel campaign

25 Aug 2026 11:30 AM

Google Pixel ensures one never misses a moment
Häfele takes its ongoing “Maximising What Matters the Most” campaign into its next chapter with Sachin Tendulkar

25 Aug 2026 11:26 AM

Häfele and Sachin Tendulkar hit a century, this time in the kitchen
Raga by Titan's ‘Your Way Is Beautiful' campaign

25 Aug 2026 10:54 AM

Alia Bhatt and Raga by Titan find beauty in taking the high road

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Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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