India Today Group has announced the launch of Stage Aaj Tak, a vertical focussing on ticketed consumer events and experiences. 

Through Stage Aaj Tak, India Today Group, aims to curate and produce live consumer experiences like music festivals, concerts, stand-up comedy shows, theatre plays and more.

The group launched the vertical by announcing Yo Yo Honey Singh's 'Millionaire Tour'. The tour is planned to be held across February and March 2025.

Kalli Purie, vice chairperson and executive editor-in-chief, India Today Group, said, "We are thrilled to launch Stage Aaj Tak, which marks a significant milestone in our journey to expand our footprint into the live entertainment space. Our goal is to create unforgettable experiences that resonate with audiences looking at attending live events across the country. With the Millionaire Tour, we will take Yo Yo Honey Singh’s music to his core audiences across the country in a grand way."