Virtue Worldwide has announced the appointment of Saumya Baijal as director of brand strategy.

Baijal moves from MullenLowe Lintas, where she was senior vice president- strategy. 

Huiwen Tow, head of strategy, Virtue APAC, said, “In a world that is more divided than ever before, Saumya is one of those rare individuals that sees the world, not for what it is, but what it can be. She is a force of nature, unafraid to confront the real or challenge the status quo to move the conversation forward in culture. We are beyond ecstatic to have her with the Virtue India leadership team to take us into our next era of growth in India.” 

Baijal said, “I am very excited to be a part of Virtue. The idea of diving deep into constantly evolving culture, extracting the insight, and then giving it a distinct flavour, is a very very interesting challenge. In a world that changes so quickly and so drastically, finding anchors for a brand, embedded in culture, is not only important but necessary. Virtue understands this, and I can't wait to explore more with the very talented team that has already set up a young, energetic, spirited place, committed to the same endeavour.”

With over 16 plus years of experience, she has also worked with Ogilvy and McCann Erickson, among others.