NDTV has announced the rebranding of its branded content unit as NDTV Brand Studio. 

The unit will deliver customised content solutions for brands across various sectors, covering every aspect of the value chain – from content ideation and production to amplification. 

Furthermore, the studio aims to deliver very focused IPs with complete content solutions designed to address or solve a particular market need.

The studio is powered by a team of branded content specialists and seasoned journalists with deep roots in NDTV’s legacy of social campaign and high-impact initiatives.

In the last year alone this team has added over 12 new IPs and delivered over 300 hours of tailored content for clients across industries through IPs ranging from Banega Swasth India, Samarth by Hyundai, Usha Kushalta Ke Kadam, Protinex Protien Abhiyaan to NDTV Indian of the year, India Sustainability Mission, NDTV Infrashakti Awards, and the NDTV World Summit.

Gaurav Dewani, revenue head, NDTV Brand Studio, said, “As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way. With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences."