Media , 27 May 2024

WRM's entries

27 May 2024 10:25 AM

India at Cannes: White Rivers Media's entries

The agency has shared three entries for this year's Cannes Lions International Festival of Creativity.
43.6% used traditional TV to watch the tournament. 30.8% saw the tournament on their mobile phones and 25.6% on connected TV.

27 May 2024 10:24 AM

IPL 2024: Dream11, MS Dhoni 'most-recalled'

Manifest conducted a survey during the last week of the tournament.
A screenshot of BJP's ‘dulha kaun hai’ campaign.

27 May 2024 9:20 AM

Can advertising campaigns win election campaigns?

Advertising campaigns are in full flow during the Lok Sabha elections. But will they help political parties win the seats?

Latest Stories

Titan's 'Sign of you' campaign

15 May 2026 10:48 AM

Titan celebrates the power of human connection and self-expression
Dentsu's entry

15 May 2026 10:40 AM

Cannes Contenders 2026: Dentsu Creative India
Matches will be held across London, Manchester, Leeds, Birmingham, Bristol and Southampton.

15 May 2026 10:27 AM

Marriott Bonvoy expands ICC partnership to include Women's T20 World Cup 2026
Dalbir Singh continues his diary for Manifest.

15 May 2026 10:20 AM

Producer's Diary by Dalbir Singh

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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