Zee Marathi has announced its rebranded identity. 

The refreshed identity aims to focus on life-inspired moments and bring cultural markers to the TV screens.

Furthermore, the renewed packaging looks to embody the cultural richness, and joyful symbols honouring Marathi heritage through the Sonchafa flower.

With changing market trends and consumer preferences, the channel has refreshed its approach to content viewing that resonates with today's audience of all age groups. 

Siju Prabhakaran, chief cluster officer, South and West, Zee Entertainment Enterprises, said, "Zee Marathi has garnered significant admiration over the past two decades among the viewers, resonating deeply with their socio-cultural values and portraying stories that mirror their everyday experiences. Our fresh narratives and characters are tailored to connect with the modern woman, who is embracing a new perspective, broadening her horizons, and finding a deeper sense of purpose. This essence is beautifully encapsulated in the new look of the channel.”

Raghavendra Hunsur, chief content officer, Zee Marathi and Zee Kannada, said, “Our commitment to ground-breaking content shines through our recent successes. 'Jau Bai Gavat' marked a pioneering move into the Marathi space, resonating deeply with viewers. By strategically scheduling seven days of original fiction during IPL, we not only boosted viewership but also stood out in the industry. Our prime-time content line-up refresh has kicked off with four launches in FY24- Q4 - 'Paaru', 'Shiva', 'Navri Mile Hitler La', and 'Punha Kartavya Aahe' and they have received great buzz and audience response. On the back of the refresh, we are excited to announce 2 more new shows 'Lakhat Ek Amcha Dada' and 'Drama Juniors', promising a fresh and diverse viewing experience."

VR Hema, chief channel officer, Zee Marathi, said, “To fortify consumer love, we initiated a content transformation, delivering on our promises to viewers before reinforcing the shift with our brand's refreshed look. Content depth and execution excellence drive our engagement strategy, guiding our journey to growth. As the sole channel in MGEC to increase GRPs and market share despite the peak cricket season challenge, we take pride in our new line-up's appeal. The channel's refreshed appearance reflects our commitment to delivering innovative, aesthetically pleasing content, fostering a deep connection with viewers, and embodying the spirit of 'Mi Marathi, Zee Marathi'."