Rohin Desai has returned to Madison World as chief client officer - media buying. Desai joins the agency from Enterr10 Television, where he was head - revenue and sales strategy.

Desai previously worked with Madison between 2013 and 2016. He left as vice president - media buying. In 2016 he joined Mindshare, post which he moved to Bharat Media and Entertainment Group.

He has also worked with ICICI Prudential Life, Wavemaker and Godrej.