JioCinema has announced discounted offerings for 'JioCinema Premium' . The plans start at INR 29 per month for a single device and offer an ad free experience to users. Further, content can be streamed in 4K and off-line viewing options are also in the subscription plan. The family plan (upto 4 devices) is available at INR 89. 

The plan can be accessed on any device including connected TVs. 

This doesn't impact the Indian Premier League, which will continue to be available free of cost. 

Kiran Mani, CEO, Viacom18 Digital, said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.”

He added, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”

A campaign titled 'toh aaj plan kya hai' has also been released.