Madison Media has announced the return of Pallavi Patil as vice president – insights and strategy. 

Patil will report to Vikram Sakhuja, Group CEO, Madison Media and OOH. This is her second stint with Madison World, having worked with the agency between 2018 to 2023. 

Most recently, she was serving as the vice president- strategy at dentsu- Posterscope. 

Sakhuja said, "We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients."

Patil said, "I am excited to rejoin Madison Media and look forward to contributing to our clients' growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team."