News18 Studio, the branded content arm of Network18, has announced the appointment of Bobby Pawar as creative consultant. 

His last full-time role was with Havas Worldwide India, where he was chairperson and chief creative officer. 

In this role, Pawar will work closely with the network’s branded content team to lead creative initiatives.

S Shivakumar, president, News18 Studio, said, “At News18 Studios, we integrate newsworthy content with a story-first approach to drive conversations and achieve brand objectives. Having someone of Bobby’s stature with us will energise our creative endeavours and also inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.”

Pawar said, “It's an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising. I am thrilled to join the talented team at Network 18 and use my experience to push creative boundaries for effective solutions. I look forward to helping create compelling content that not only entertains but also inspires and engages audiences, and equally creates impact for brands.”

In a career spanning over 27 years, he has also worked with Publicis and JWT India, among others.