White, the brand experiences company, has announced its business expansion efforts within the realm of integrated marketing. 

Partnering with Rohit Tugnait, chief executive officer, White Label, the firm's latest venture, aims to start a new content solution division within the company.

The division intends to cater to the diverse creative, strategic, and production requirements of clients.

The arm will serve clientele with operations spanning across Delhi, Mumbai, and Bengaluru, which is where White is operational currently. 

The division White Label starts operations with immediate effect and is in addition to senior hiring that White has done in the last few months. 

White brought on Ashwini Gadgil as chief people officer for the company; and Liya Belliappa as general manager; to lead their Bengaluru wing recently. 

Tugnait said, "Vishesh Sahni (founder, White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients."

Vishesh Sahni, founder and CEO, White, said, “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label."