Prime Video has launched Channel K, Interactive Media Mix, Inc.’s Korean entertainment channel, as an add-on subscription. 

As the home to some of the most watched K drama series, movies, K-pop concerts, and reality shows, Channel K will offer Prime members an immersive Hallyu (Korean Wave) experience. 

Prime members can enjoy a diverse range of celebrated Korean content by purchasing an add-on subscription to Channel K. 

Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video, said, “Since its launch in India, add-on subscriptions on Prime Video have served as the launch pad for several international streaming services in the country. Over the past few years, we have seen a tremendous increase in the popularity of Korean content on Prime Video in India, including series like Marry My Husband, No Gain No Love, Jinny’s Kitchen, and more, which were loved by our customers. We are now thrilled to launch Channel K in India and allow Prime members to get an even wider selection of scripted and unscripted Korean content with this new add-on offering.”

Sohn Il-Hyung, CEO, IMX, added, “Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the viewing experience for Indian fans. Post our successful collaboration in Japan, we are thrilled to work with Prime Video to launch Channel K in India as an add-on subscription, and through their reach in India, take the Hallyu wave even deeper in the country.”