Mindshare has announced the appointment of Kalyan Undinty as head of e-commerce. 

Undinty moves from Reckitt after an eight-year stint, where he was global e-commerce director. 

Amin Lakhani, CEO, Mindshare – South Asia, said, " His extensive experience in building and scaling e-commerce businesses will help us innovate and deliver exceptional results for our clients. As brands embark on a journey of growth and transformation, we want to help them leverage the power of e-commerce to redefine strategies and drive tangible value for them. Together, we will chart new territories, elevate customer experiences in the ever-evolving realm of digital commerce."

Undinty said, “It's an exciting opportunity to explore new avenues and create transformative experiences, driving sustainable growth in the e-commerce ecosystem. Together, we'll utilize data-driven insights, consumer-centric strategies, and cutting-edge technology to surpass our clients' and consumers' expectations. I'm excited to join the team and help shape Mindshare's e-commerce agenda.”

He has also worked with ITC.