Nielsen will be working with JioStar to provide advanced analytics solutions for the 2025 season of the Indian Premier League.

The measurement and data company will establish a data pipeline to measure the effectiveness of advertising campaigns on JioHotstar properties and will offer advertisers and agencies insights on their campaign performance and effectiveness.

Nielsen will deploy advanced tools such as Nielsen ONE Ads (known as Nielsen’s DAR – Digital Ad Ratings) and its volumetric and reach analysis on the platform to provide insights into viewership and ad performance on the JioHotstar platform. 

Advertisers will get access to insights including impressions, clicks, campaign reach and on-target reach delivered by their campaigns on JioHotstar. This offering will address the industry’s need for measurement solutions while enhancing the transparency in advertising performance.  

Ishan Chatterjee, chief business officer, sports revenue, SMB and creator, JioStar, said, “Through our association with Nielsen, we aim to redefine how advertising on digital/ OTT is measured and delivered across India’s most iconic entertainment and sports properties. As one of the largest streaming platforms in the country, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision. The collaboration is another step towards delivering unparalleled value to our partners during Tata IPL 2025 and beyond.”

Arnaud Frade, president (commercial), Nielsen Asia, added, “As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights. Our collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges. With this, we aim to bring more transparency and accountability to digital ad measurement. Together, we are shaping the future of India’s rapidly evolving media landscape, helping advertisers to make more informed and data-driven decisions that should ultimately drive better outcomes in a dynamic digital environment."

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