All through December 2024, Manifest is running its year-ender series in which advertising, marketing and media leaders will be sharing their thoughts on the biggest development of the year along with a manifestation for 2025.

We continue our series with Hrishikesh Kannan (Hrishi K), who is national brand head, Radio One Network, who also hosts the radio show on the channel.

The biggest development in the advertising, media and marketing space according to you in 2024 was...

The use of AI for fine tuning copy, for creative ideation, for marketing props 

What is one thing you're manifesting for yourself and the industry in 2025?

For record labels and radio stations to sit together and sort out music and song royalty for online streaming so that radio broadcasts are available not just on physical radio sets but also via an online stream on websites and apps.