Zee Media Corporation (ZMCL) has announced the appointment of Rajesh Sareen as chief revenue officer.

His mandate is to drive revenue across TV, digital and print. He will report to Karan Abhishek Singh, CEO, ZMCL.

Sareen joins ZMCL after a four-year stint with Network 18, where he was most recently head - revenue, CNBC and CNN news cluster.

Singh said, “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalize on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”

Sareen said, “I am excited to join Zee Media, a company with a rich legacy and an incredible reputation in the media industry. I look forward to collaborating with the talented team at Zee Media to push the boundaries of innovation and build new revenue streams that will sustain long-term growth. Zee Media has a tremendous opportunity to capitalize on emerging trends in the media space, and I am eager to contribute to the company’s continued success.”

He has also worked with Star India, BCCL, and HT Media.