Posterscope has announced the appointment of Aparna Tandon as senior vice president – rural, retail and experiential. 

She moves from Madison World, where she was vice president - Anugrah Madison

Under her leadership, the agency aims to deepen its engagement with rural markets by developing tailored, on-ground initiatives that resonate with local audiences. 

Tandon will report to Imtiyaz Vilatra, managing director, Posterscope.

Vilatra said, "We are thrilled to welcome Aparna to Posterscope. Her visionary approach and proven track record as a changemaker will undoubtedly drive our next wave of innovation and excellence, opening new avenues for growth across India."

Tandon added, "Joining this incredible team is a thrilling opportunity to contribute to our shared vision of innovation and impact. I am eager to collaborate with the team to navigate new challenges, build a strong unit, and leverage our collective strengths to drive meaningful progress."

In a career spanning over 18 years, she has also worked with GroupM and Impact Communications, among others.