Xapads, the programmatic adtech solutions company, has announced its expansion to the UK market with the appointment of James Eppinger as country head.

Eppinger will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.

He moves from Datawrkz, where he was country head UK and EMEA. 

Nitin Gupta, CEO, Xapads, said, “It’s fantastic to have James on board as his years of experience and expertise will help us shape our business in the region. As a company, we have always focused our efforts on data and performance-driven AI capabilities and with him on our team, we aim to redefine industry standards and solidify our position as leaders in harnessing cutting-edge technology for market advantage."

Ramneek Chadha, chief operating officer, Xapads, added, "James' leadership is expected to be a solid asset in reaching our business goals. He will play a significant role in helping us cultivate strong, positive relationships and maintain our commitment to high-quality service. As we begin to offer our specialised innovations to local markets throughout EMEA, James' guidance will be valuable."

Eppinger said, "I am excited to be part of a team that leads the way in innovation and creativity within the digital advertising sector. I'm eager to mirror Xapads' success in the region, and to introduce their top-tier market offerings to independent media agencies, brands and partners across the UK and EU. I look forward to contributing to the delivery of impactful solutions that meet our clients' needs."

In a career spanning over two decades, he has also worked with Gorilla Nation Media, Connatix and Bauer Media, among others.