Disney+ Hotstar has announced that the upcoming ICC Men’s T20 World Cup 2024 will be available to stream ‘free on mobile’ for those using the OTT app.
This move underscores the streaming platform’s commitment towards making sports accessible to diverse audiences.
Sajith Sivanandan - head, Disney+ Hotstar India, said, “By offering the ICC Men’s T20 World Cup 2024 for free on mobile, we aim to make the game of cricket more accessible, reach a wider audience across the country and ensure that none of the sporting action is missed. No sport works as a better catalyst than cricket in bringing people together. Last year’s Asia Cup and ICC Men’s Cricket World Cup, where we offered both tournaments for free on mobile, allowed us to serve newer audience segments helping us to significantly expand viewership.”