Madison Media has announced the elevation of Vinay Hegde as chief executive officer – investments.

Hegde has been associated with the group since 2016 and has been serving as the chief buying officer.

Vikram Sakhuja, group CEO, Madison Media and OOH, said “Vinay has been a proven performer over the years, whose has leveraged his deep understanding of the media domain and buying analytics to deliver scaled advantage in buying. As CEO Investments I have no doubt that under his leadership Madison will deliver best-in-class returns on clients’ media investments.”

Hegde said, "I am truly honoured to take on the position of CEO—investments at Madison Media. It's a privilege to lead such a talented team and drive strategic investments to propel our client’s business to a greater success in the media landscape.”